Man on bike

About

Master the Content Development Lifecycle

MarketCast helps clients across the globe connect with consumers more effectively by applying proprietary research methods to inform content development and marketing.

About

Master the Content Development Lifecycle

MarketCast helps clients across the globe connect with consumers more effectively by applying proprietary research methods to inform content development and marketing.

Person with controller

Pioneers in Understanding Audiences and Content

For 30+ years, we’ve helped clients advance the art and science of entertainment development and marketing globally.

MarketCast operates globally through two core divisions: Franchise & Content Strategy and Campaign Analytics. These interconnected divisions focus on specific areas of the content lifecycle, from brand building and franchise management to tactical creative testing and campaign execution. We create a seamless experience as content travels through the lifecycle.

Pioneers in Understanding Audiences and Content

For 30+ years, we’ve helped clients advance the art and science of entertainment development and marketing globally.

MarketCast operates globally through two core divisions: Franchise & Content Strategy and Campaign Analytics. These interconnected divisions focus on specific areas of the content lifecycle, from brand building and franchise management to tactical creative testing and campaign execution. We create a seamless experience as content travels through the lifecycle.

Driving Franchise & Content Strategy

Long-term success for entertainment properties and franchises takes constant management.

We provide custom research solutions for the creation, development, marketing, distribution, and maintenance of content across film, TV, OTT, interactive gaming, and beyond. We answer the big picture questions.. This can mean decoding a genre, entertainment landscape, or consumer behavior. Or it can mean tackling title- or franchise-specific questions — such as relevance, positioning, and context against the competition. We look at why a property engaged audiences or not, and we help establish the path forward from both a marketing and production standpoint.

Break Through with Campaign Analytics

Make every impression compelling and persuasive by optimizing marketing materials and campaign strategy.

With more competition for consumers’ attention than ever before, every piece of marketing material — from a trailer to a 15-second digital ad — needs to be as compelling as possible to ensure maximum impact. We help our clients craft the most dynamic and effective marketing campaigns possible, whether the goal is to determine the broadest positioning or to refine creative materials so that every second holds viewers’ attention. We combine a globally integrated approach with specialist teams focused on US and international audiences to provide clients with a consolidated perspective. We go beyond obvious answers, using our deep experience in analytics and normative benchmarking to create more effective campaigns. Our unique infrastructure yields fast, high-quality results with a range of testing methodologies using industry-leading content security protocols.

Experience Deep Industry Expertise

Our people have helped to define best practices in the industry and beyond.

What is the advantage of MarketCast? The tangible strengths and resources we apply to create solutions — rich comparative data, focused Media and Entertainment experience, international reach, a depth of specialized expertise, and more.

Jeremy Radisich
Jeremy Radisich
President
Read Bio

Jeremy Radisich

President

University of California, San Diego
MA Literature in English
University of California, Davis
BA Literature in English

'The great aim of education is not knowledge, but action.' What excites me most is solving problems.

Jeremy transforms the story behind research problems into dynamic, actionable strategy, and he supports clients through the execution of that strategy. As executive vice president, Jeremy provides direction on all aspects of MarketCast’s business and leads a team of analysts who serve the company’s core clients. He’s been the primary contact for marketers, executives, and key stakeholders on hundreds of theatrical, OTT, and home entertainment releases. He has particular expertise in developing marketing strategy for franchises in the comic book, family animated, and action/adventure genres.

Since joining MarketCast in 1999, Jeremy has held a variety of titles and worked in many capacities. He has always focused on refining the company’s voice and analytical approach and ensuring that he and his team meet their clients’ needs.

At home, Jeremy is an ardent student and avid consumer of pop culture, usually with his wife and two daughters by his side. This means that a focus group of three is always ready to help him brainstorm on whatever problem he’s wrestling with.

Henry Piney
Henry Piney
Managing Director, International
Read Bio

Henry Piney

Managing Director, International

University of St. Andrews
MA Modern History

It would be a boring world if everyone were the same. I’m passionate about understanding the wide range of cultures and countries we cover in our research and, most importantly, identifying how clients should act on the differences and commonalties we find.

Based out of London, Henry oversees MarketCast’s international business and assists MarketCast Group companies in tailoring their services for international clients. As part of his role, he guides clients in using an array of techniques and inputs — whether qualitative or quantitative research, social or transactional data, stated or emotional response — to understand the dynamics of each international market.

Henry worked in research on behalf of a range of global TV companies before developing Nielsen Entertainment’s international video games and movie research businesses. He joined MarketCast in 2008 to help establish its international division and has since developed a specialist team that regularly conducts projects in over 30 countries.

He loves a wide range of screen-based entertainment, as well as old-fashioned paper books, and is a fan of the unusual sides of mainstream sports. His recent discoveries include ‘real’ tennis and ski mountaineering.

Greg Ferland
Gregory Ferland
Managing Director
Read Bio

Gregory Ferland

Managing Director

University of Michigan
BA English Literature

My passion for movies and media guides me in my role to create measureable results and actionable strategies for every client.

Greg designs research studies for long-standing MarketCast clients to help answer pressing questions and provide the much-needed voice of the consumer. He focuses on OTT, film, television, and home entertainment, and he works with the research and creative departments to develop projects, shape marketing campaigns, and identify core audiences.

Since 1991, Greg has worked to position MarketCast’s offering to clients who face a continually evolving industry.

He is a leading collector and dealer of classic movie posters from the 1920s and 1930s.

Chris Rabey
Chris Rabey
Executive Director, International
Read Bio

Chris Rabey

Executive Director, International

Kingston Business School
MA Marketing

University of Nottingham
BA Political Science

I draw on a deep-rooted interest in the complexities of international territories to help clients find the best path to their audience. As they explore this dynamic landscape, I aim to be their trusted scout.

Chris finds that the best way to understand how different cultures tell stories is to pay them a visit and listen. Their stories help him to understand the stories they like to hear.

He leads the International Campaign Analytics group. He is responsible for client strategy, planning, and senior client management.

Early in his career, Chris focused on implementing campaigns at advertising agencies. He later tuned into the strategic thought that shapes creative marketing. He followed his heart to the entertainment sector and worked with UIP and Paramount for eight years on the client side with a media and research focus before joining MarketCast in 2012.

Outside of work, his passions are culture and outdoor adventure, especially in the Nordics, which he shares with his wife and three sons. They literally never stop moving!

Matthew Collins
Matthew Collins
Senior Director, Franchise & Content Strategy
Read Bio

Matthew Collins

Senior Director, Franchise & Content Strategy

The College of William & Mary
BBA Marketing and English

There are those who have knowledge and those who have understanding. The first requires memory, and the second requires philosophy.

Matthew leads MarketCast’s video game research practice and consults on research for film, television, and online streaming. He uses visual and verbal stories to communicate findings, and he strives to always make research accessible and intuitive for end-users. He believes that market research is elevated by the perspective of contextual knowledge.

He has spent his career studying how consumers interact with entertainment, including how they go to the movies, play video games, and stream content online. Prior to joining MarketCast in 2011, he worked for the media and entertainment practice at Penn Schoen Berland, a WPP company.

In addition to gaming, Matthew is an avid moviegoer and streamer of TV and anime.

James Everard
James Everard
Senior Director, Campaign Analytics, International
Read Bio

James Everard

Senior Director, Campaign Analytics, International

Solving problems is the most exciting part of any job, and there is nothing more satisfying than finding solutions as part of a team.

James brings together data, experience, and learning to unearth insights and strategies.

He helps clients understand and adapt to a changing landscape by performing tracking, researching the roles and contributions of media, and monitoring trends and innovations in the digital world. James works on touchpoint effectiveness studies, media optimization research, digital landscape assessments, and digital creative strategy and execution testing.

James has 17 years of experience working in market research and strategy with a skew towards media and digital for the last 12 years.

He is a keen athlete and reigning UK Masters champion for javelin. He is a husband and dad of two young boys, who are also aspiring athletes.

Andrea Marker
Andrea Marker
Senior Director, Franchise & Content Strategy
Read Bio

Andrea Marker

Senior Director, Franchise & Content Strategy

New York University
BA Politics

I stand as close to the edge as I can without going over. Out on the edge, I see all kinds of things I couldn't see from the center.

Curious as a cat without a death wish, Andrea transformed her ravenous consumption of pop culture into a career in research and marketing. She partners with her clients to answer complex questions that impact brand, content, and marketing strategy.

Andrea has a diverse background in research, marketing, brand management, and product development. Prior to joining MarketCast in 2017, she worked at AT&T, where she developed the go-to-market strategy for DIRECTV NOW and oversaw VOD marketing for the DIRECTV satellite service. Prior to AT&T, Andrea founded Hulu’s consumer insights practice and oversaw product development for all features relating to user engagement. She began her research career at Penn Schoen Berland, where she led the firm’s video games practice and consulted for clients in the film, TV, OTT, and CPG industries.

Andrea is an avid movie fan, watches way more TV with her Ewok-sized Maine Coon than she should, and bakes a mean (and sweet) macaron.

Kathleen Sauvé
Kathleen Sauvé
Senior Director, Campaign Analytics, International
Read Bio

Kathleen Sauvé

Senior Director, Campaign Analytics, International

Washington University in St. Louis
BA English Literature and Psychology

I approach challenges from multiple angles and never settle for the first thought or conclusion.

Kathleen helps her clients connect stories with consumers around the world. She identifies regional-specific points of appeal and universal elements that translate across cultures.

She leads the International Campaign Analytics team in London. Kathleen and her team inform the development of marketing materials — including trailers, short form AV, posters, and digital assets — for theatrical and OTT releases. She oversees research conducted in 12-14 markets across Europe, Asia, and Latin America for clients that include Universal, Netflix, Sony, Paramount, Disney, and Fox.

Kathleen began her career in the entertainment market research industry in 2005. She initially worked in domestic home entertainment before moving into international theatrical research, where she discovered her passion for cultural nuance. Kathleen joined MarketCast International in 2009.

Outside of work, her two young boys keep her on her toes. She enjoys spending quality time with family and friends.

Bart Story
Bart Story
Senior Director, Campaign Analytics
Read Bio

Bart Story

Senior Director, Campaign Analytics

Annenberg School of Communications at the University of Southern California
MA Communications Management
Cal Poly Pomona
BA Marketing Management

I believe that being passionate about what you do is the key to great work.

Connecting a story to its audience is both an art and a science. The most gratifying part of work for Bart is experiencing that “aha” moment when the nuance of qualitative opinions converges with the science of research to indicate the best road map forward.

In addition to serving as a manager within the Campaign Analytics department, Bart is actively involved in working with clients to tell their stories in the most effective way possible. He manages, facilitates, and conducts quantitative and qualitative testing and works on campaigns from the early stages of development to the final rollout of the materials.

Before joining MarketCast, Bart served as director of research at the Screen Actors Guild. His first professional track was in home entertainment, where he penned a weekly research column for a leading trade publication and later developed the industry’s first point of sale rental tracking system.

Of course, his love of film has kept his job interesting over the years. Besides that particular passion, Bart loves novels, theater, and chilling out at his family cabin in Montana.

Diane Campbell
Diane Campbell
Director, Campaign Analytics
Read Bio

Diane Campbell

Director, Campaign Analytics

UT Austin
BA Politics

I believe in cultivating a culture of kindness and respect because people perform best when they feel valued and are free to express their ideas.

Diane analyzes open-ended responses to ferret out insights, tease out subtext, and detect differences among demos. She relishes in helping clients hear and understand what people are saying.

She leads an outstanding team of talented individuals who provide qualitative analysis and coding support to Campaign Analytics and Franchise & Content Strategy groups in both domestic and international offices. Diane and her team support a wide range of projects, including ad testing, positioning, and post-release and brand studies.

Diane began her career as a political consultant. She then produced a film that premiered at Sundance and worked at The Hollywood Creative Directory while writing screenplays. She joined MarketCast at its Boston office and loves doing work that traverses the pop culture landscape.

She enjoys hanging out with family, going to movies, reading, and catching up on current events. Pilates helps her unwind after a long day. She also loves discovering new restaurants off the beaten path.

Yvette Gonzalez
Yvette Gonzalez
Director, Online Fieldwork
Read Bio

Yvette Gonzalez

Director, Online Fieldwork

California State University Long Beach
BS Criminal Justice

Create an environment where people enjoy working together and learning together. One person's success is the team's success.

Yvette believes that communication is essential to solving problems proactively. She leads her team to clarify objectives and accomplish goals during every project. As director of online fieldwork, Yvette is responsible for creating an efficient, experienced, and creative field department. She and her team work on every quantitative study that Insight Strategy Group and MarketCast deliver. Yvette ensures that field operations execute the correct methodology to fit the client’s needs. She focuses on advancing the field team’s capabilities and being ahead of client’s sampling needs.

Prior to MarketCast, Yvette oversaw sampling at Ipsos, where she worked on projects with top entertainment clients, Microsoft, and Google. She began her career at Maritz Research. These experiences taught her a vast array of methodologies that she brought to MarketCast.

Her spare time is filled with friends and family in a city of many cultures and beautiful scenes: Long Beach, CA. She enjoys brewing beer. Sharing her final products with friends has earned her the nickname “beer fairy.”

Kate Monninger
Kate Monninger
Director, Campaign Analytics
Read Bio

Kate Monninger

Director, Campaign Analytics

Arizona State University
MA Political Science
Smith College
BA Government and English Literature

There is a way out of every box and a solution to every puzzle; it's just a matter of finding it.

Kate is passionate about entertainment and popular culture and seeks to understand how and why they bring people together.

As director of campaign analytics, Kate conducts quantitative and qualitative research for theatrical and home viewing campaigns across a range of platforms. She works with a variety of genres and IPs. Many of her projects focus on franchises and their fans, both the avid core and the more casually engaged.

Kate joined MarketCast in 2013 with a background in international political consulting and broad consumer research. She’s well-versed in quantitative and qualitative processes, and over the course of her career, she’s designed and executed complex multi-modal research in more than a dozen countries. Kate is also an in-house moderator for MarketCast and has conducted hundreds of focus groups, IDIs, and ethnographies in the US and abroad.

Outside of work she can often be found in front of the latest single-player RPG or in front of her sewing machine, helping kids’ superhero dreams come true.

Kristin Rodriguez
Kristin Rodriguez
Director, Franchise & Content Strategy
Read Bio

Kristin Rodriguez

Director, Franchise & Content Strategy

University of Southern California
BA Public Relations

I approach challenges using the 'yes, and…' principle. The solution often lies in openness and partnership.

Kristin places the cultural ecosystem of brands and content at the forefront to bring clients relevant and actionable insights that represent the “voice of the consumer.”

As a director on the FCS team, Kristin is responsible for leading custom research projects in the Franchise & Content Strategy team on behalf of major entertainment brands, films, and TV programming.

Before joining MarketCast in 2018, she worked at Kantar Added Value, a WPP company, in advertising and marketing effectiveness research. Prior to that, Kristin was a research director at Lieberman Research Worldwide, where she worked across industries, including mobile electronics, insurance, and retail.

When she’s not busy adding to her sizeable shoe collection, Kristin enjoys spending time outdoors with her husband, son, and two small doggies.

Claire Cross Brown
Claire Cross Brown
Senior Associate Director, Franchise & Content Strategy, International
Read Bio

Claire Cross Brown

Senior Associate Director, Franchise & Content Strategy, International

Edinburgh University
BSc Neuroscience

My approach to research is organic and iterative. I peel back layers, refine ideas, and develop and discard as I go until I hit the magic nugget(s).

Claire ensures that the customer’s voice is heard and communicated to clients in simple, actionable terms.

As head of the international arm of FCS, Claire manages a small but effective team of report writers. She designs and manages multi-market qualitative and quantitative studies and keeps up with trends in a rapidly evolving global marketplace.

Claire was the first to join Henry Piney at MarketCast’s London office and feels fortunate to have worked in numerous roles with MarketCast over the years. As a senior researcher, she was head of international ad testing for two years at the Los Angeles office before returning to London to establish and lead the FCS hub.

Prior to MarketCast, Claire worked on in-house marketing teams at private equity firms. She enjoys attending immersive events (theatre, cinema, and dining) around London. Claire is also an avid fan of tea and is proud of her legacy at the Los Angeles office of introducing PG Tips.

Louise Hardy
Louise Hardy
Senior Associate Director, Campaign Analytics, International
Read Bio

Louise Hardy

Senior Associate Director, Campaign Analytics, International

I am highly organized and have a can-do attitude. I thrive when problem-solving and love the challenge of new ideas and demands. I'm proactive and adaptive and use these skills to make ideas actionable and scalable.

Louise works with all departments and knits together their ideas and needs. She performs thorough research to meet expectations and make intuitive decisions. She manages the International Field and Operations team and day-to-day operations at the U.K. office. Louise is responsible for making sure that all fieldwork is run accurately, efficiently, and timely. She ensures the use of best practices and effective workflows and processes.

Louise has been with MarketCast for nine years and has 18 years of film market research experience. She started at NRG in 1999 and moved to First Movies in 2004. This long-standing knowledge of the industry has aided her in running a first-class field department that is proactive, adaptive, intuitive, and industry leading.

She is a keen gardener and enjoys spending time with her family. Louise also enjoys socializing with friends at the theatre.

Bernhard Chung
Bernard Chung
Associate Director, Data Operations and Research, Campaign Analytics
Read Bio

Bernard Chung

Associate Director, Data Operations and Research, Campaign Analytics

Bentley University
BA International Studies (Business Minor)

I work much better after sunset.

Bernard visualizes data to tell stories in efficient and easily understood ways.

He manages the Campaign Analytics data operations team in Los Angeles, Boston, and the U.K. and ensures its smooth operation across departments and offices. He works on ad hoc projects based on historical data. He also created all data templates and syntax for Source of Influence.

Bernard started with MarketCast as a temporary worker in 2008. Since then, he has worked full-time in the Boston, Los Angeles, and London offices.

During his spare time, he enjoys motorcycling and collecting Star Wars Legos.

Stephanie Devore
Stephanie DeVore
Associate Director, Campaign Analytics
Read Bio

Stephanie DeVore

Associate Director, Campaign Analytics

California State University, Long Beach
BS Business Administration – Marketing

As technology continues to change the consumer landscape, I believe market research should also change to get the best and most actionable data possible.

Stephanie has always been interested in helping people through listening and understanding. She gives consumers a voice and guides clients to optimize their businesses.

As an associate director on the Campaign Analytics team at MarketCast, Stephanie leads analysis for entertainment clients at several top movie studios. She focuses on trailer and TV campaigns and is also involved in digital ad testing.

Her research experience spans several industries, including entertainment, retail, CPG, technology, gaming, travel, finance and banking, and more. Stephanie has a strong interest in digital media, e-commerce, brand positioning, entertainment, and lifestyle topics.

Outside of work, Stephanie loves spending time with her friends, family, and cat and two dogs. This often involves a lot of eating!

Matthew Gasteier
Matthew Gasteier
Associate Director, Campaign Analytics
Read Bio

Matthew Gasteier

Associate Director, Campaign Analytics

New York University
BA Media and Marketing

Learn by understanding history.

Matthew finds the connection between media and audiences by avoiding preconceived notions and letting the numbers guide conclusions. Once these rules are established, potential new avenues are clear.

He focuses primarily on seeing film campaigns through the trailer and TV process and into home entertainment. Matthew is also involved in exploring the burgeoning opportunities of social media for film campaigns. Finally, he takes a big picture look at data by refining and tailoring questionnaires to better reflect the realities of the marketplace and the outcomes of campaigns.

Matthew has been at MarketCast for over ten years, prior to which he worked on the creative side writing copy.

He has seen every film in the Criterion Collection and considers himself a hardcore cinephile. Matthew also wrote two books: a humor book and an edition of the 33 and 1/3 series on classic albums.

Thomas Leung
Thomas Leung
Associate Director, Data Operations and Research, Campaign Analytics
Read Bio

Thomas Leung

Associate Director, Data Operations and Research, Campaign Analytics

Claremont Graduate University
MS Financial Engineering
California State University, Long Beach
MS Applied Statistics

If you are looking for an immediate solution, then I can tell you that I might not have it. But what I do have is a very particular set of skills – skills that I have acquired over a very long career and that make me a fantastic statistician for your challenging problem. I will tackle every obstacle encountered and get it done.

To connect data with conclusions, Thomas seeks proven scientific methodologies and theories and real-world applications. While the theoretical and real-world ideologies often clash, he strives for a balance between the two realms.

His primary responsibilities include investigating problematic data sets, conducting statistical analyses for internal and external clients, and providing numerical expertise and insight on challenging titles. While Thomas is a home-grown MarketCaster, his academic background in mathematics, statistics, and computer science fits perfectly with his role.

He would like to consider himself a passionate and dedicated photographer, one who spends countless hours with the nature. It would be a dream come true if his works were published by National Geographic.

Craig Massie
Craig Massie
Associate Director, Campaign Analytics
Read Bio

Craig Massie

Associate Director, Campaign Analytics

Emerson College
BA Film Production

Diving into the data to find patterns and talking through plans of action with others lead to surprising new ideas and solutions.

Craig seeks out connections between context and outcomes by having an inquisitive mind and taking straightforward action.

His primary role is managing materials testing for domestic movies and TV series. He also focuses on supporting and helping to shape Campaign Analytics while making the department a fun and comfortable place to work.

Craig started with MarketCast after graduating from college. He enjoys hiking in Griffith Park, working on woodcraft projects for his friends’ kids, and reading travel memoir books.

Becky Sheldon
Becky Sheldon
Associate Director, Research Operations
Read Bio

Becky Sheldon

Associate Director, Research Operations

University of California Irvine
BA Business Administration (Statistics, Psychology and Social Behavior Minors)

I think critically to create comprehensive solutions that not only address immediate concerns but also anticipate future needs since we’re all working towards a common goal – 'one team, one dream.'

Becky makes data-driven decisions to help her team better understand quantitative survey respondent behavior. Data enables her to contextualize real-world observations and continuously perfect her team’s research approach and processes.

Becky oversees research logistics for quantitative projects, from pre-survey operations to data processing. She manages development initiatives to improve survey capabilities so MarketCast can deliver high-quality and timely results. Becky also partners with other departments to provide training on operational best practices and ensure the research process is seamless and efficient.

With a background in marketing and data analytics, Becky joined MarketCast in 2014 as part of its growing research operations department.

Outside of work, you can find her binging on different types of television shows, new and old, and she is always looking for new recommendations!

We’d like to hear from you.