Solutions

Decoding Audiences; Optimizing Content

Our solutions connect clients with their audiences in the fast-moving world of media and entertainment.

Solutions

Decoding Audiences; Optimizing Content

Our solutions connect clients with their audiences in the fast-moving world of media and entertainment.

Ongoing Brand Stewardship

We Work Across the Content Development Lifecycle

Two inter-connected divisions — Franchise & Content Strategy and Campaign Analytics — provide focused services for clients, using leading-edge quantitative and qualitative research methodologies.

First, we help you understand your landscape with big picture questions that might not be tied to any one specific brand, through A&Us or Landscape Studies. With Brand Deep Dives, we focus in on your specific brand or franchise and understand its DNA and its place within the competitive landscape. With Concept and Positioning Studies, we establish a development and marketing roadmap. Then, we use Creative Testing to help optimize visual marketing content from trailers to short-form ads and digital materials. To gauge the level of audience anticipation and potential conversion, we conduct Real-Time Tracking, including social media listening. With Post-Launch Strategy, we assess consumer reaction to inform future iterations (e.g., new season, new sequel, etc.) and brand extensions.

We Work Across the Content Development Lifecycle

Two inter-connected divisions — Franchise & Content Strategy and Campaign Analytics — provide focused services for clients, using leading-edge quantitative and qualitative research methodologies.

First, we help you understand your landscape with big picture questions that might not be tied to any one specific brand, through A&Us or Landscape Studies. With Brand Deep Dives, we focus in on your specific brand or franchise and understand its DNA and its place within the competitive landscape. With Concept and Positioning Studies, we establish a development and marketing roadmap. Then, we use Creative Testing to help optimize visual marketing content from trailers to short-form ads and digital materials. To gauge the level of audience anticipation and potential conversion, we conduct Real-Time Tracking, including social media listening. With Post-Launch Strategy, we assess consumer reaction to inform future iterations (e.g., new season, new sequel, etc.) and brand extensions.

Meet Insight Strategy Group

Our sister company Insight Strategy Group is a consumer research and strategy agency combining social sciences and cultural expertise to help brands build innovative and impactful experiences for consumers.

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Meet Fizziology

Our sister company Fizziology is a leading global social media analytics and insights firm creating deeper understandings of consumers.

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Meet Turnkey Intelligence

Our sister company Turnkey Intelligence is a leading business intelligence provider in the sports industry, offering best-in-class digital, research, and advisory services to sports leagues, teams, venues, and brands.

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We’d like to hear from you.